Microsoft, Google and are remarkably successful companies, and their ability to suppress competition in their primary and adjacent markets is unparalleled. These tech giants are now attempting to control artificial-intelligence technology. If allowed to dominate AI, they could reinforce and extend their supremacy over more of the economy. It is imperative that competition authorities carefully monitor and, where necessary, police the investments and partnerships that Big Tech is using to tighten its grip over AI.
Big Tech’s playbook for expanding its dominance is familiar. Once these platforms establish monopoly or near-monopoly power in their primary markets, they enter and gain competitive advantages in adjacent markets. As a found, Big Tech companies have frequently “invested” in emerging firms and technologies in adjacent markets, integrated or bundled these products with their dominant platforms, and then provided a leg up to their offerings by giving them superior access to their platforms.