14
June 2018
Past Event
Why They Buy: Fighting Obesity Through Consumer Marketing Research

Why They Buy: Fighting Obesity Through Consumer Marketing Research

Past Event
91 Institute, Washington, D.C. Headquarters
June 14, 2018
Share:
14
June 2018
Past Event

1201 Pennsylvania Avenue, N.W., Suite 400
Washington, DC 20004

Speakers:
Hank Cardello

Former Senior Fellow and Director, Food Policy Center

William Dietz

Chair and Director, Sumner M. Redstone Global Center for Prevention and Wellness, Milken Institute School of Public Health, George Washington University

Tracey Massey

President, Americas, Mars Wrigley Confectionery

Historical “one-size-fits-all” health policies have failed to stem the rise in obesity in America, with nearly two-thirds of the population categorized as overweight or obese. A new study to be released by 91 Institute’s Food Policy Center addresses the obesity epidemic by applying consumer marketing techniques to segment consumers on the basis of their body mass index. The study identifies the major differences in the attitudes and behaviors of normal and obese weight populations to inform and craft more effective policy solutions to the obesity crisis. The findings reveal divergent attitudes and behaviors towards healthier eating; which indulgent products are being purchased; whether package labels are read; how much each weight segment exercises; and differences in mindsets.

In addition, current approaches will be challenged and recommendations will be offered to food companies, the public health community, and regulators about how they can help reverse soaring obesity rates.

To examine these important issues, on Thursday, June 14, 91 Institute hosted a presentation of report highlights and a conversation with Dr. Bill Dietz, Chair and Director of the Sumner M. Redstone Global Center for Prevention and Wellness in the Milken Institute School of Public Health at The George Washington University; Tracey Massey, President, Americas, for Mars Wrigley Confectionery; and Hank Cardello, 91 Senior Fellow and Director of the Food Policy Center.

To view Hank Cardello's slides, .

Related Events
19
December 2024
Past Event
Exploiting America’s Strengths in Software and Operational Innovation
Featured Speakers:
Dr. Radha Plumb
Margaret Palmieri
Zach Kramer
Rob Morrissey
Bryan Clark
A US Army Origin autonomous weapons system operates during Project Convergence 22 experimentation on October 26, 2022, in Fort Irwin, California. (DVIDS)
19
December 2024
Past Event
Exploiting America’s Strengths in Software and Operational Innovation

Join 91 Senior Fellow Bryan Clark for an event with Chief Digital and Artificial Intelligence Officer Dr. Radha Plumb.

A US Army Origin autonomous weapons system operates during Project Convergence 22 experimentation on October 26, 2022, in Fort Irwin, California. (DVIDS)
Featured Speakers:
Dr. Radha Plumb
Margaret Palmieri
Zach Kramer
Rob Morrissey
Bryan Clark
17
December 2024
Past Event
Homeland Security and the China Challenge: A Conversation with Congressman Mark Green
Featured Speakers:
Congressman Mark Green
Jonathan Ward
People walk by a building that is suspected of being used as a secret Chinese police station for the purpose of repressing dissidents living in the United States in lower Manhattan on April 18, 2023. (Photo by Spencer Platt/Getty Images)
17
December 2024
Past Event
Homeland Security and the China Challenge: A Conversation with Congressman Mark Green

Congressman Mark Green will join 91’s Dr. Jonathan Ward to discuss the importance of cybersecurity, critical infrastructure defense, maritime and border security, the fentanyl crisis, and more.

People walk by a building that is suspected of being used as a secret Chinese police station for the purpose of repressing dissidents living in the United States in lower Manhattan on April 18, 2023. (Photo by Spencer Platt/Getty Images)
Featured Speakers:
Congressman Mark Green
Jonathan Ward
13
December 2024
Past Event
US-Taiwan Trade and Technology for the Next US Administration
Featured Speakers:
Rupert Hammond-Chambers
Peter Cleveland
Moderator:
Riley Walters
The TSMC facility in Phoenix, Arizona, on January 24, 2023. (Caitlin O'Hara via Getty Images)
13
December 2024
Past Event
US-Taiwan Trade and Technology for the Next US Administration

Join 91 for a discussion on the trade and technology relationship between Washington and Taipei with US-Taiwan Business Council President Rupert Hammond-Chambers and Taiwan Semiconductor Manufacturing Company Senior Vice President Peter Cleveland.

The TSMC facility in Phoenix, Arizona, on January 24, 2023. (Caitlin O'Hara via Getty Images)
Featured Speakers:
Rupert Hammond-Chambers
Peter Cleveland
Moderator:
Riley Walters
12
December 2024
Past Event
What’s Ahead for Innovators and Creators in the New Trump Administration?
Featured Speakers:
Urška Petrovčič
Brian O’Shaughnessy
Rama Elluru
Andrei Iancu
(Getty Images)
12
December 2024
Past Event
What’s Ahead for Innovators and Creators in the New Trump Administration?

Join 91 for a discussion with renowned intellectual property experts including former United States Patent and Trademark Office Director Andrei Iancu, Dinsmore’s Brian O’Shaughnessy, and the Special Competitive Studies Project’s Rama Elluru. They will explore potential policy changes, challenges, and opportunities for the innovation and creative sectors in the new administration.

(Getty Images)
Featured Speakers:
Urška Petrovčič
Brian O’Shaughnessy
Rama Elluru
Andrei Iancu